How to Convince Your Boss that Digital Growth Unleashed is a good Investment.

How To Convince Your Boss that
Digital Growth Unleashed Is a Good Investment

Sometimes it's tough convincing the boss to let you spend time and money on a conference. Here are some ideas that will help:

1. Make a Deal
Explain how Digital Growth Unleashed in Las Vegas June 17-19 is full of in-depth sessions that will show digital marketers and analysts how to convert more of their website traffic into sales, leads, and increased revenue. It is a great opportunity to learn how to attract the right audience, align business models with the user experience, increase conversion, optimize the lifetime value of client relationships, and to be up to date with the latest marketing technology to make it all happen!

Then make a deal. If you can go to this conference, you will come back with five eye-opening ideas, tried and true techniques or proven processes that will demonstrably improve your firm’s strategy, techniques, and return.

How will you provide evidence that these ideas are working?

2. Make the Deal Numerical
Agree that if the boss will let you go, you will commit to:

improve (some KPI)
by (some percent)
in (some time frame)
after you get back.

3. Find a Different Color of Money
Budgets are tight all over, but not all budgets are created equal. While your department may not have any discretionary coin for events, there may be a different fund somewhere that can cover a few days of a conference. Talk to your colleagues about possible resources available under different names:

Education
Training
Seminars
Conferences
Travel
New Projects
Special Projects
Software Evaluation
Infrastructure Improvement
Executive Leadership

You never know until you ask.

4. Highlight Some Specific Goals
This is where you get to put yourself on the line. Show your boss a list of your personal objectives. Include things like:

Bring back three different ideas on how to solve our ______ situation.
Learn how others have approached their ______ situation.
Meet three people to add to my personal network who are knowledgeable about _____.
Identify the two technologies we should seriously consider in the next three months.
Go to three sessions that are outside my area, so I understand the Big Picture better.
Find no less than three consultants who can help us.

5. Where Else Can We Find Good People?
You're in the process of ramping up our ability to advance the art and science of CRO and you need to hire new resources. Spending a few days with a bunch of experienced people is a much better way to get to know them than interviewing each one for an hour.

6. Need to Convince Yourself?
Wandering the halls of your business is an unlikely way to find somebody who understands your concerns and your worries about learning and successfully integrating the latest innovations in the online marketing industry. Digital Growth Unleashed is full of them.

Among the companies on stage this year: