Ali Harris is the Worldwide Head of Global Digital Marketing for Bitdefender, an industry-leading cybersecurity company. Responsible for user journey, marketing automation, personalization, nurture, lead gen, and overall go-to-market strategy, Ali has an amazing team of digital pro’s that ensure the ever-evolving landscape of digital optimization remains a playground rather than an adversary.
Ali started experimenting with SEO and digital tactics in the days when keyword density was cool and users were a distant consideration to search engine robots. Through the decades of algorithmic changes, one thing has remained her constant mantra: “If you make great content that the user is looking for, you will be found and you will be successful”.

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. He's written hundreds of articles on content marketing, search engine optimization, social media, and Analytics.

• Top 10 Online Marketing Experts to Watch, Forbes

• Top 50 Marketing Influencer, Entrepreneur Magazine

• Top 10 Social Media Influencers to Watch, Social Media Explorer

• Top 50 Content Marketing Influencers to Follow, Outbrain

He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Andy Crestodina is speaker of the following session:

Brian Massey is the Conversion Scientist™ and he has the lab coat to prove it. He founded Conversion Sciences in 2007, one of the first agencies focused exclusively on website optimization. Brian has learned what works on the web through thousands of website tests. He has seen it all. Brian has a rare combination of interests, skills, and experience. His 20 years as a computer programmer, corporate marketer and entrepreneur attest to it. Author of the Amazon Marketing best-seller, Your Customer Creation Equation, Brian trains marketing teams at companies like IBM. He has spoken at UT Austin, Texas A&M, and Baylor. He presents at conferences including Internet Retailer, Direct Marketing Association, Content Marketing Institute, and InfusionCon. When Brian isn’t busy finding conversion increases for clients, you’ll find him writing and speaking at the world’s leading optimization and growth events. He created the highly regarded “The Conversion Scientist” blog and has columns at online magazines such as ClickZ.com, Search Engine Land, Marketing Land, and the Content Marketing Institute.