Snejana Norris 

Director of Optimization

SiteTuners

Snejana has a journalism degree from Moldova State University and was an award-winning TV journalist in Eastern Europe. Some of her stories aired on CNN. She also studied as a visiting scholar at the UC Berkeley Graduate School of Journalism under legendary investigative reporter Lowell Bergman, the journalist who broke the tobacco scandal and was played by Al Pacino in “The Insider”.
 
Today Snejana is applying her investigative skills to marketing, figuring out what’s not working in the conversion funnel and how to improve it.

Isaac Rudansky

CEO

AdVenture Media Group

Isaac Rudansky, CEO of AdVenture Media Group, is widely considered to be an industry-leading expert on all matters related to pay per click advertising, online traffic acquisition, and conversion rate optimization.

He was named the #1 rising star in the PPC industry in 2018 by PPCHero.

As an educator, Isaac has over 110,000 paying students across 185 countries enrolled in his full-length online courses on the topics of landing page design, retargeting, and digital advertising.

Each of Isaac’s online course are #1 bestsellers in their categories.

Isaac founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2013. Since then, Isaac and his team have consulted with over 350 companies around the world, with clients such as Forbes Magazine, AMC Networks, Karrass Negotiating and the International Culinary Center.

Isaac holds a Masters Degree in Industrial / Organizational Psychology from Hofstra University, which has helped him shape his agency and grow AdVenture Media’s business portfolio.

Isaac and his team have generated hundreds millions of dollars in revenue for their clients, spanning more than 75 unique industries.

AdVenture Media has seen over 100% revenue growth year over year, and Isaac is continuing to grow their fully in-house team. AdVenture Media plans to hire 10-15 additional full time employees in 2019.

Isaac is a contributing editor at leading online publications including SearchEngineLand, the 3Q Digital Blog, and Frederick Vallaeys’s Optmyzr Blog.

Isaac was invited in 2018 to host a Sunday afternoon live radio show on AM970, a leading radio station reaching millions of listeners across the trig-state area. Guests included Rand Fishkin, Neil Patel, Daniel Gilbert, Frederick Vallaeys and more.

Isaac Rudansky is speaker of the following session:

Testing with Confidence

Rachel Costello

Technical SEO & Content Manager

DeepCrawl

Rachel is a Technical SEO & Content Manager at DeepCrawl and spends her time researching and communicating the latest developments in search, as well as driving the DeepCrawl brand forwards. Her origins were in the creative space as a writer, but her interest in the technical side of SEO and web performance was sparked early on. She has since been on a journey to research everything technical, while maintaining a keen interest in the written word, design and user experience.

Rachel enjoys contributing to the industry, and alongside her work for DeepCrawl she also speaks at international conferences on SEO and digital marketing and is a writer for Search Engine Journal.

Rachel Costello is speaker of the following session:

Optimizing Customer Journeys:
First-class Experiences that Convert