Web performance madness: Two seconds is all you have!

User satisfaction should be the main goal because expectations are clear: You’ve got two seconds maximum to deliver, so make it count. During his talk Bastian will be walking you through various advanced topics and strategies around web performance optimisation going way beyond Accelerated Mobile Pages (and other short-term solutions) to make any website really, really fast. Read more

20 Years and Counting – Lessons Learned

Adam Greco has seen the good and bad of digital analytics, including key mistakes. He will share what he has learned, so you can learn from the mistakes of others. Adam delivers the most important things he has learned including tips around making digital analytics successful, creating awesome implementations and career advice for those wanting to advance in web analytics. His industrial-strength observations are sure to make a personal difference to the work you do on a daily basis and for years to come. Read more

Operationalizing Data & Machine Learning

The reality of industrial AI is that success mostly relies on functions that have nothing to do with sophisticated algorithms, and all to do with product operationalisation. Operationalisation ranges from defining what problem to solve (market understanding, customer workflows, product requirements) to verifying that what was built actually solves it (quality assurance, product analytics, customer success) to ensuring that the result is a viable product (business intelligence, marketing and operations). Read more

McDonald's Monopoly wiiiin campaign

In this keynote you will gain key insights into McDonald's email marketing strategy and learn how true innovation makes you a DMA Best use of Email award winner. Read more