Learn about Uplift Modeling at Predictive Analytics World
and watch a Dr. Data Show episode about it right here and now.
How do computers optimize mass persuasion – for marketing, presidential campaigns, and even healthcare? And why is there actually no data that directly records influence, considering it’s so important?
Uplift modeling (aka persuasional modeling or net lift modeling) is an advanced form of machine learning that predicts influence or persuasion. Rather than predicting whether someone will buy, it predicts whether a marketing treatment will INFLUENCE that person to buy – that is, how much the marketing will improve the chances of a positive outcome for that individual.
Predictive Analytics World for Business – part of Machine Learning Week, May 31 - June 4 in Las Vegas – will feature three sessions on uplift modeling. Check out the details below, and then scroll further down for a Dr. Data Show video on the topic, as well as an article.
Uplift modeling sessions at PAW Business:
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This session will cover how Sam's Club leverages uplift modeling, and what it takes to develop a culture of experimentation and build out a contact and response history from numerous tests. More info. Markus Dmytrzak |
Predictive Uplift Models for Direct Marketing
with Personalization Machine Learning
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This session will cover the development of a predictive model for incremental sales or margin by using personalization data and machine learning methods. More info. John Gao |
Uplift Modeling and Uplift Prescriptive Analytics for Multiple Treatments
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This talk will review current uplift modeling methodologies, extend predictive modeling to multiple treatment situations, bridge the gap between predictive analytics and prescriptive analytics by introducing the mathematical problem for treatment optimization, and propose various solutions to both deterministic and stochastic optimization problems. More info. Victor Lo |
Note: Victor Lo will also keynote at PAW Financial.
View this short episode of The Dr. Data Show about uplifting:
Or read the transcribed version as an article: "The Persuasion Paradox – How Computers Optimize their Influence on You".
Read this article about uplift modeling: "Personalization Is Back: How to Drive Influence by Crunching Numbers"
Lower rates available until Today
Machine Learning Week (formerly Mega-PAW) – features five (5) parallel conferences amounting to eight (8) tracks: PAW Business, PAW Financial, PAW Healthcare, PAW Industry 4.0, and Deep Learning World.
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