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Lessons from a Billion-Dollar Advertiser Have you ever wondered how some companies seem to make a LOT of money from digital advertising while others only seem to make it rain for Google and Facebook? Have you ever wondered if the deck is stacked against smaller advertisers (false) or if some people just know how to play the game better (true)? Have you ever wanted to get a VIP all-access tour of the most successful digital advertising campaigns of all time? Well get your spurs on and get to Vegas, because that’s what’ll be going down in this keynote. Lance Loveday has been buying ads from Google for 20 years and has spent over $1B via his agency over that time. In this keynote, Lance Loveday will deconstruct the strategies and tactics used by the most successful advertisers so you can apply them for your own campaigns. In his distinctive style that leverages data visualizations, real-life examples and stories from the trenches Lance will show you the secrets successful advertisers don’t want you to know, and a few they don’t know about yet themselves.The good news is that you don’t have to be spending millions per month to compete effectively with the big boys and girls.
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"This is the most informative and least self-serving conference I have ever attended. I walked away with hundreds of actionable ideas to test and more than enough to hold me over until the next conference."
Sterling Commerce Group
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